transcript

Speaker 1:
[00:17] What is up guys, it's Andy Frisella and this is the show for the realest, say goodbye to the lies, the fakeness and delusions of modern society and welcome to reality. Guys, today we have Q&A AF, that's where you submit questions and we give you the answers. You could submit your questions a few different ways. DJ, tell them how they could submit their questions.

Speaker 2:
[00:36] Guys, email your questions in to askandy at andyfrisella.com or you can drop them in the comment section of the Q&A AF videos. We'll click the link in the description to submit them there for a chance to be answered on the show.

Speaker 1:
[00:51] If this is your first time listening, we have shows within the show. Tonight, you're going to see CTI Live. That is live on X and YouTube at 7 p.m. Central Time. This is where we cruise the internet. We talk about things that are going on in the world. We speculate. We have a couple laughs. We joke around. We talk about how we, the people, have to solve these problems going on in the world. Other times, we have Real Talk. Real Talk is just five, 20 minutes and we give you some Real Talk. And then sometimes we have 75 Hard Verses. That's where people who come on the show, who have completed 75 Hard, come on and they talk about how they were before, how they are now and how they use the 75 Hard program to get their life in order. If you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard program, which is available in its entirety for free at episode 208 on the audio feed. Again, that's 208 on the audio feed. It's on the audio feed only, it's not on YouTube. There's also a book, the Book on Mental Toughness. It goes over the entire Live Hard program and it is not free. There's also a whole bunch of chapters on mental toughness, why it's important and how to cultivate it in your life. You get that at andyfrisella.com. And yeah, that's pretty much it. One of the things we do here that's different than everybody else, we're the biggest show in the world, doesn't run ads. So we make a little deal with you guys. It's very simple. If you get value out of the show, if it makes you think, if it makes you laugh, if it gives you a new perspective, if it's something you need to, you know, you think needs to be heard or something that helps you out, do us a favor and share that show, okay? Sharing the show one time a year does not count as sharing the show, all right? Real talk, this cost me a couple million bucks to fucking do every year. I don't take a single dollar for it. And I ask very simply that all you guys do is help us grow the show, all right? So don't be a hoe.

Speaker 2:
[02:39] Share the show.

Speaker 1:
[02:40] All right, what's up?

Speaker 2:
[02:41] Good morning. How are you?

Speaker 1:
[02:43] Good.

Speaker 2:
[02:44] Good to see you.

Speaker 1:
[02:45] Yeah.

Speaker 2:
[02:45] Yeah. We were fucking with the lights earlier, Phil. Couldn't figure out where the setting was.

Speaker 1:
[02:50] I don't remember it being this dark.

Speaker 2:
[02:51] Dude, I don't remember it being this dark.

Speaker 1:
[02:52] Yeah, we had two week hiatus.

Speaker 2:
[02:54] A little hiatus, man. It was good, though, man. How are you doing?

Speaker 1:
[02:56] Good.

Speaker 2:
[02:57] Yeah?

Speaker 1:
[02:57] Good.

Speaker 2:
[02:58] Back in the saddle?

Speaker 1:
[02:59] Yeah, man. Feeling good.

Speaker 2:
[03:01] Looking good.

Speaker 1:
[03:01] Looking good.

Speaker 2:
[03:02] You are.

Speaker 1:
[03:03] Yeah, that's right. I'm excited to get back on CTI.

Speaker 2:
[03:07] Yeah, well, it's going to be fun.

Speaker 1:
[03:08] There are some things I wanted to say the last couple of weeks I didn't get to say. I probably won't say them anyway because it's old, but we'll talk about that later.

Speaker 2:
[03:16] Yeah, we'll get to it, man. We'll get to it. This is the episode where people get better.

Speaker 1:
[03:21] That's right.

Speaker 2:
[03:22] I mean, they get better on CTI also.

Speaker 1:
[03:23] Yeah, but this is the main thing.

Speaker 2:
[03:24] This is getting better back. Yeah. So let's do that. I got three good ones for you. Guys, Andy, question number one. Andy, I work for a trucking company. I recently got passed up twice for promotions in the last eight months for a management position for my shift that I currently have been operating for eight years. Now, I realize that time doesn't mean shit. It's the impact you make within that time. The first promotion, the person that got it was the favorite to get it, but never worked nighttime operations. The problem is that she never started that position because she just needed the manager title for another promotion. The second time I got passed up was a person that worked under her in a different department, and she had a big influence on his promotion. Everyone in management is realizing this is not based on work performance. It's a lot of favoritism. How do I handle loss moving forward knowing that that position is handed to someone else rather than earning it? I guess, how do you-

Speaker 1:
[04:23] Are we fucking serious here? Bro, you suck. You suck at your job. If you were that great at your fucking job, you would have got the promotion. Okay? Let's be fucking real. Businesses don't exist to fucking piss money away. They don't exist to give cousins jobs. They don't exist to fuck you over. They exist to fucking win. All right? So while you may think this, and you may think, oh man, I'm getting passed over and blah, blah, blah. No, you're getting passed over for a fucking reason that you're unwilling to admit. Okay? It's probably that you got a bad attitude, or you lack the capacity to lead, or you bitch a lot, or you cry a lot, or I don't know, maybe you wreck three trucks. I don't know. I don't know what it is. But something you're doing is not resonating with the leadership of the company. And while they hold your balls in their hand, you should probably figure out how to fucking make them like you. Okay? So how old did you say he was?

Speaker 2:
[05:20] Didn't say.

Speaker 1:
[05:20] Okay. Well, you're old enough to fucking know if you're old enough to drive a truck that the reason that you got passed by is because you fucking suck. So get better. Like real talk, I'm sick of this shit. You guys all fucking whine about get passed over. If it's even a question, is someone even close to as good as you? It's too close. That's the thing that you got to understand. When we talk about being undeniable, we talk about truly possessing what it takes to win. You have to be so much better than the person next to you, that if the conversation comes up, who's better, this or that? It's laughable. That's the gap we're fucking talking about here. We're not talking about splitting hairs. Oh, well, you know, there, I don't know, you know, there should not be a discussion. You should be that much better than everybody else. And that is what the fuck undeniable means. So get your bitch ass shit out of here. We're just, I got passed over. You got, okay, if you really got passed over because of these reasons, find a new place to work. All right, but I'm going to bet that that same exact shit is going to happen to you again. And I bet it's happened to you before. How many jobs have you had before where you got passed over and it was everybody else and it wasn't you? I bet you have this problem in your fucking relationship. I bet you have this problem with your friends. I bet you have this problem in your career. I bet nothing is your fault. And I bet you will go to the grave thinking nothing is your fault. And that the whole world conspires against you whenever you would just if you would just figure out very simply that what it takes to win is greatness. It does not take almost greatness. It doesn't take kind of good. It doesn't take I work hard. Working hard is the price of admission. You have to be skilled. You have to be good. You have to contribute. You have to earn the confidence of your leadership. If you're a leader, you have to earn the confidence of your team. This comes through undeniable winning effort and skill set. And right now, you don't fucking have it. Okay? I don't know what... If I was your friend, this is what the fuck I'd be telling you. You probably ruined a whole bunch of your life being like this. It's fucking, you know...

Speaker 3:
[07:40] Favouritism. Yeah, right.

Speaker 1:
[07:41] Oh, it's their favourite. Well, you know what? You know who my fucking favourites are? You know who my favourites are? The ones who fucking win!

Speaker 2:
[07:47] What the is a win, though?

Speaker 1:
[07:48] Fuck, dude! You want to know who I like the best? The ones who do their fucking job the best. You know why? Because it makes my life easier, and we win more, and it's better for everybody. Okay, those are my fucking favourites. Shoot me! Okay? Oh, he's got favourites. You're fucking right I got fucking favourites. 100%. Every fucking leader has favourites. And you know who the favourites are? The ones who do their fucking job without having to be harassed to do their fucking job, and they do it great, and they do it without fucking needing a whole bunch of handholding and coddling and ass padding, which it sounds like you fucking need. So grow the fuck up. That's my answer.

Speaker 2:
[08:24] I fucking love it, man. I love it. It makes me think too, it's like, you know, like, and I've heard you say this to employees, right? Like nobody knows your name.

Speaker 1:
[08:35] It's not their job to know your name. It's your job to make your name known.

Speaker 2:
[08:39] That's what I'm saying. Oh man. Why is that such a big lack?

Speaker 1:
[08:44] Because everybody's got inflated egos, bro. No, everybody's done nothing and they expect everything. Everybody thinks that they've accomplished the greatest thing in the world by breathing the fucking air and blessing them with their fucking presence. I hate to tell you this, dude, but your parents were wrong. Your teachers were wrong. Your aunts and uncles, they were wrong fucking too. Everybody that told you that you were special for breathing the fucking air and that that was going to be enough for you to get respect and enough for you to be able to survive in this world was wrong. You need to wake the fuck up and understand what the truth is. And the truth is simple. If you want to win, you have to be undeniably great. Undeniably great is not close to the next guy. It's there's such a gap that it's not even a fucking question. Okay, it's like... It's like, is Shohei Otani, should we have Shohei Otani play for us, or should we have this AAA guy that's never played a fucking game in his life?

Speaker 2:
[09:49] Yeah, right.

Speaker 1:
[09:50] Like, it's not a discussion.

Speaker 2:
[09:51] Right.

Speaker 1:
[09:52] You need to be Otani, bro. And if you can't be Otani, what the fuck you do, you ain't gonna get paid like Otani. Okay, you understand? This is very, very simple. The problem is, all you motherfuckers try to look for the fucking cut around. You try to find the cheat code. You try to, and you waste your whole life doing it. You waste your whole life doing it. You end up bitter, frustrated, broke, angry, feeling like the world fucked you over. When in reality, dude, you fucked you over. That's it. So get the fuck out of here with your, oh, I get passed over. You got passed over because you're not fucking good enough. And that's it.

Speaker 2:
[10:25] Fucking love it, dude. Oh man, I love it.

Speaker 1:
[10:27] Bro, I'm tired of it.

Speaker 2:
[10:29] I love it.

Speaker 1:
[10:29] I'm tired of it. You guys are fucking delusional sometimes, man. Not all of you, obviously, but like, get the fuck out of here, dude. Oh, you know what? I'm in the NFL. I got fucking, you know, the number one draft pick. I think I'll go ahead and play this undrafted guy. And you know, who's better? I'm sure it'll work out. It's like, dude, what the fuck, dude?

Speaker 2:
[10:50] Did you know what, you know the craziest thing about this too, man, is that like, the true winners, if they got passed up, they still will look internally for something they didn't do well enough. You know what I'm saying? Like, if they got passed up, well, fuck, I must have not did this good enough.

Speaker 1:
[11:03] Well, no shit.

Speaker 2:
[11:04] It's everybody else's fault.

Speaker 1:
[11:05] No shit.

Speaker 2:
[11:05] Oh, it's a mindset thing.

Speaker 1:
[11:07] It's a victim mindset, bitch ass attitude that's infected people from the last 20 years of failed social strategy in the system. It's propaganda, okay? If you wanna win, you gotta be great. If you wanna win the race, you gotta be the fastest. If you wanna lift the most, you gotta be the strongest. If you wanna earn the most money, you gotta be willing to do shit that other people aren't willing to do. You gotta be willing to do it longer. And you gotta be willing to do it better. And you gotta be willing to do it when you're tired, and when you're sick, and when you don't feel good, and when fucking, you'd rather do anything else, even die, than take another fucking step forward. Those are the motherfuckers that win, okay? Everybody else loses. Not kind of loses, everybody else loses. Okay, this is a show about winning. If you wanna win, get good at what the fuck you do. So good that it's not even a discussion of who's second best. It's really simple, dude. It's just hard.

Speaker 2:
[12:01] I fucking love it, dude. I love it. Guys, Andy, question number two. Andy, there's so much noise in business right now. Try this marketing strategy. Do this for social media. Put these systems in. Automate this. It feels like you could spend all day doing things that look productive, but don't actually move the business forward. How do you figure out what really matters versus what's just busy work? I mean, 27 years in, I'm sure you've tried fucking everything, right? How'd you figure it out?

Speaker 1:
[12:38] All right, look. First off, you gotta learn how to... All right. I'm gonna answer this as if I don't know anything.

Speaker 2:
[12:45] Okay.

Speaker 1:
[12:48] Sometimes I forget that there's people that don't know. Okay. The first thing you gotta understand is that most of these people on the Internet are full of shit. That is their brand. That's their product. What they're saying is their product that they're trying to sell. These people who claim to be marketing geniuses on the Internet, what have they done? What have they built? If they were that good at marketing, wouldn't they have their own company that was just totally fucking whooping ass on everybody else? Right? These brand experts who have never built a brand. You know how many fucking 25-year-old brand experts? You haven't even seen enough brands to be a brand expert. You haven't even been live long enough to see enough brands to be a brand expert. Get the fuck out of here. Okay? So here's a question that you new people have to ask. What have they done? What's their real business? Are they really an expert at building brands, at marketing? Have they done this for other companies? I've had to reach out to people who have put my brand on their website and pretended like they do our marketing. No shit. When motherfucker, I do our marketing, because that's the only department in here that I fucking run. Okay? They're all over the place. These people are liars. And are there some guys that say some good shit? Yeah, but you know what? They've built shit. Gary Vee says some really good shit. Alex Hermosy says some really good shit. Both of them built real companies. These little consulting agencies and these things are, look, these are real easy to set up. You go down, you fucking fill out an LLC, Andy Frisella Creative Consulting Agency.

Speaker 2:
[14:23] LLC.

Speaker 1:
[14:23] All of a sudden, I start making content, talking head content around everybody else's content. And all of a sudden, I'm an expert. And that's what it takes on the Internet now. So look into what they've done. And this goes for these fucking stupid ass coaches too. What have they done? Have they built anything real? Can you see their business? Can you order their product? And I'm not talking about an info product. I'm not talking about coaching. I'm talking about a fucking product or service, a real business that services other customers or other businesses. Have they done these things? Do they have employees? Have they led people? What is their track record? Do some due diligence on who you are trying to listen to, to find out if they are credible. A lot of these people have taken the words of people like me, who have been doing this for a long time, or others who have been doing it for a long time, and just regurgitate it. But you can regurgitate anything and still not know what the fucking means. Zeeshan could tell me some shit to say in Indian or whatever he speaks, and I don't even know what the fucking meant. Tell me to say something. Give me something to say, for real. Benchot. What is it?

Speaker 2:
[15:31] Benchot.

Speaker 1:
[15:32] Benchot? What's that mean? Does that mean pussy? What's it mean?

Speaker 3:
[15:37] Sisterfucker.

Speaker 1:
[15:39] See, I don't know, but I could get on TV or I could get on the internet and be like, Benchot, Benchot, Benchot, Benchot, Benchot. This guy's great.

Speaker 3:
[15:46] Yeah.

Speaker 1:
[15:47] And everybody here is going to be like, ha ha ha. I don't even know what the fuck I'm saying. That's these people, bro. They don't even know what the fuck they're saying. They're regurgitating acronyms they don't know. They're talking about brand shit they don't know. They've never built a real fucking brand. They don't fucking know. If you don't do your due diligence, you're going to get scammed and quite honestly, you deserve to get scammed. It's a fucking lesson. Don't ever fucking pay someone without doing your due diligence on who the fuck they actually are. If you live by that, you will do good. If you violate that, you will get screwed over, and it will be a lesson that you will learn, and you will hopefully stick with you. But as we can see, some people don't learn the lesson because they go from dude who hasn't done shit, to the next dude who hasn't done shit, to this girl who hasn't done shit, to all these people who haven't done shit. And the reality is, is they knew how to do shit, they'd be fucking doing it because the ex- the exponential growth is in building real shit, okay? If you really wanted to get wealthy, it's not, you know, two grand a month fucking consulting you on your brand. It's building a brand that's worth hundreds of millions of dollars, all right? So, do your due diligence, all right? That's the first thing. The second thing, you have to understand how to filter through the minutiae and the bullshit and figure out what the critical things that are going to move you forward are on a daily basis. If you lack the ability to define critical tasks or you lack the honesty because you're lazy and you say, oh, these are critical tasks, when they're not really, you won't get anywhere, bro. You won't get anywhere. You have to be able to identify, and by the way, you have to be able to identify what that is. How did I do that? I've been doing this for 20 fucking seven years, bro. It's trial and error, but it shouldn't be that hard for you to figure out. What's going to get you further? Watching a video on listening to a podcast on branding or actually making some phone calls to actually build your brand out, and doing some things with some real people.

Speaker 2:
[17:55] Watching a video on cold-calling versus just cold-calling.

Speaker 1:
[17:58] Yeah. Dude, as an entrepreneur, you learn everything on the job. And if you're being real, every job, you learn everything on the job.

Speaker 2:
[18:06] There's no difference in that sense.

Speaker 1:
[18:07] There's no job out there that you don't learn. You can read the training manual at Chick-fil-A. You don't know how to make a fucking chicken sandwich yet.

Speaker 2:
[18:14] No.

Speaker 1:
[18:14] You're going to know how to make it once you make a couple.

Speaker 2:
[18:16] Yeah.

Speaker 1:
[18:16] Right?

Speaker 2:
[18:17] That's right.

Speaker 1:
[18:18] That's what you got to do. So critical task. Do they move your business forward? Is this a task that moves my business forward? Ancillary tasks. This is the shit I got to do today to live my life. I got to pick up the kids from school. I got to go to the grocery store. That's to do list. Critical list gets done first. Ancillary gets done second. Critical is the things that are going to move you forward. Ancillary are the things that you have to do in day to day. It's really simple. Critical tasks are things that you are actively doing to move forward. For me, that looks mostly like making contact with people and having conversations with people. For you, that might be, today is tax day, right? That might be, okay, making sure that my taxes are filed today, right? Or it might be something else. But the point is, it doesn't move you forward. It's something that has to be done in your business. Does it get you down the pipe further, right? It's really simple, dude.

Speaker 3:
[19:25] I think it also brings up a topic of success zombies that you talk about all the time. People think if they're reading and consuming content, they're progressing. But like you said, if they don't take action towards their businesses or whatever, they're not. That's a big problem.

Speaker 1:
[19:40] It's a huge problem, especially with the inundation of all the experts. And then you get frozen because you get paralysis by analysis because you're getting so much information from so many people. Most of the people are not credible and you're getting confused and you get paralyzed and you don't take action. You got to make a choice and you got to move forward. And if you're having trouble moving forward and you're having trouble with the confusion, then tune out the confusion. Cut the noise out. Do what you think you need to do to move the business forward and you will learn. Study people who have done what you've done. Figure out what they did. Like to me, and maybe I'm wrong, but this is basic shit. Like if I didn't know anything, and this is what I did when I didn't know anything. I picked people who did what I did and I watched them and I figured out what they did right. And I thought about what they do wrong. And sometimes because I didn't have experience, I thought what they did wrong was wrong, but it was actually right. And I just become a student of the process. And that's what you have to do. And it's not listening to everybody, it's paying attention to everybody. It's a different thing. Observation. Yeah.

Speaker 2:
[20:47] I mean, and I know you talk about this, as far as the business side goes, because you've built businesses pre-internet, and now post-internet. Was this environment-

Speaker 1:
[20:57] And post-AI.

Speaker 2:
[20:58] And post-AI, right? Has this environment kind of always existed just in different ways as far as like pre-internet? Was there still the fucking, I don't wanna say kuru.

Speaker 1:
[21:08] It was different. No, the social media is what fucked it up.

Speaker 2:
[21:11] Yeah.

Speaker 1:
[21:11] Okay. I was one of the first guys promoting success, doing success content on social media in 2012. All right? When I did that, there was, well, let's go back further. So when I was coming up and there was no social media, I had to read books. The books I read were books like, you know, Tony Robbins' books, or I'd read about successful entrepreneurs like Sam Walton or, you know, fucking... Yeah, anything, anything. John Wooden, anything where there was greatness at what they did, I was learning that skill set, right? Like John Wooden wasn't an entrepreneur, he was a great leader. You gotta have a great leadership skill to be an entrepreneur. I'd read, you know, things that made sense. But it was good because like, you didn't get book deals back then, unless you were somebody. Like there was, people weren't self-publishing books, there was no, remember, there wasn't like websites that you went to, and there was these people putting their books on them and shit. That was like, if you were a real person, you got a book deal. If you weren't, you didn't.

Speaker 2:
[22:21] I remember that would be in the whole MFCEO thing, you were doing, I'm writing a book.

Speaker 1:
[22:24] Yeah, yeah, it's a big deal.

Speaker 2:
[22:26] It was a big deal, yeah.

Speaker 1:
[22:27] Now writing a book's not even a big deal anymore because everybody's doing it. But, you know, then, in 2012, I started doing business success content, and I fucking owned that space until 2019 with a few other people, okay? Like Gary Vee, a few others. We owned the whole fucking space. In 2019, I stopped doing MFCEO, and personally, I believe that when I stopped doing MFCEO, that's when a lot of these coaches came out. Because I wasn't fucking calling these motherfuckers out anymore. I wasn't putting them on blast. I wasn't making fun of them. And well, I'm back now. But the point is, it caused this backlash and vacuum for that kind of content. And now we're filled with a bunch of fucking knuckle fucks.

Speaker 2:
[23:17] It's a lot of noise out there.

Speaker 1:
[23:18] Bro, it's total bullshit. You think success is generating enough money in your... You think success is selling enough coaching or enough courses to buy Lamborghini so you can sell more courses? That's not fucking success, dude. That's not winning. That's a fucking hustle. Okay? And I'm not saying you can't get... Like, there's not good coaches out there, but most of these coaches out there are not fucking... They don't have your interests in mind. They have their interests in mind. All right?

Speaker 2:
[23:46] That's key, too, man.

Speaker 1:
[23:46] Bro, there's so much free shit out there. Like, there's so much free information out there, like... From credible people. It's just like, what are you guys doing? You know what I'm saying? But, I mean, look, here's the reality. If you're not smart enough to be able to determine who's credible and who's not, and you're not smart enough to determine what your critical tasks are, you're not smart enough to win. I don't know. You should do something else. Like, these are basic things. You should be able to fucking look into someone and figure out if they've actually done the things that they say they do. If you can't do that, you're not very smart. If you can't figure out what tasks are going to move your business forward, you're not very smart. Entrepreneurs, you got to be somewhat smart. You don't have to be the smartest, you got to be somewhat smart. You're smart enough to do that.

Speaker 2:
[24:40] Yeah. That's good.

Speaker 1:
[24:42] Yeah.

Speaker 2:
[24:42] That's good. I love it, man. I love it. Guys, Andy, let's get to our third and final question. Question number three. And I'm fairly new to you, and you have me in complete reprogram mode. I'm 22 years old from Idaho. Since listening to your content, I've noticed something about myself that's kind of frustrating. If I tell someone else I'm going to do something or show up or finish a task, be somewhere, I'll do it no matter what. But when it comes to stuff I set for myself, like going to the gym or chores around the house or working on something I said I cared about, I'll find a way out of it. It's not like I don't know what to do. I just don't follow through the same way I do for other people. After a while, it starts to mess with your confidence because you don't even fully trust yourself no more. How do you fix that? Like how do you get to the point where your word to yourself actually means something? Young Buck.

Speaker 1:
[25:40] Well, I mean, look, this is why the Live Hard and 75 Hard has been created, okay? The skill that you're talking about is adherence and discipline. And when you don't have the ability to adhere, it doesn't matter how good the plan is. All right? So your job, which at 22 years old, I think it's pretty interesting that you've already identified this because you have. Your job is to cultivate that ability to adhere. And the way that you do that is by training yourself in the skill set of mental toughness, which encompasses grit, fortitude, perseverance, the ability to endure, confidence, self-esteem, mental toughness. These, it's a, it's a concept of many different small skill sets. And when I say skill sets, I mean skill sets because they are not traits. A lot of people look at these highly disciplined people and they think, oh man, he's got what I don't or he has something I don't. No, he doesn't have something you don't. He has cultivated the ability to be disciplined in that one area that you think is magical when in reality, you haven't cultivated that same discipline. So what you have to do is you have to become aware of where your weak points are, which you are already aware of, and then you have to practice executing at those points. I, as always, would highly recommend 75 Hard and the Live Hard program, which is a repeatable program. It's a one year program. You're not on it the whole year. It accounts for like 40 percent of your year. But you want to win? You want to fucking really put your life in overdrive? Live the Live Hard lifestyle. Because it'll keep your mental toughness sharpened. It'll keep your ability to adhere sharpened. It'll give you the confidence and the belief in yourself that you're looking for. Because you are following through on the things that you've told yourself you're going to do. And this is the magic of the program. All right, the magic of the program is that it takes something that most people think are traits and teaches them that they're skills that they have to understand are perishable and have to brush up and sharpen on a regular basis. Okay, so like once you learn these skill sets and once you get them sharp, they can easily go away if you don't practice them. All right, so first thing to understand is that these are skills that you could cultivate. Second thing to understand is that they're perishable and you have to practice them over and over again. And the third thing you have to understand is that once you have these skill sets sharpened and if you keep them sharp, there's actually no limits to what you can do because if you have the ability to adhere to a plan, it doesn't matter what plan is put in front of you, you have the ability to adhere to it. So that solves the problem of success for like 99.99999% of the people. We don't lack information, we don't lack plans, we don't lack ideas, we don't lack successful business plans. We lack the ability to do it. That's where people lose. And that's why 75 Hard is a program that's continued to grow for 6 years now. When everybody's like, oh, it's a fucking fad. It's not a fucking fad. It's not a fucking weight loss program. It's a success program for your brain that allows you to achieve things that you otherwise couldn't. Okay? And if you keep that sharp, if you keep that ability to adhere sharp, you won't have a problem with the things that you're talking about, nor will you have a problem doing anything else you want to do, because the reality is success in life is not that much different than success in baking or cooking. Okay? There's a set of directions and you gotta fucking follow them. How hard is it to be a really good cook? It's really not that hard. Is it hard to do off the top of your head? Sure, that takes years and years and years and years and years. You're gonna be Gordon Ramsay, you're gonna do it for 30 fucking years. But I can make a fucking Michelin star meal in my house by following motherfucking directions. Okay? And so can you, and so can everybody in this fucking room. And success is no different. So if I don't have the ability to follow the directions, it doesn't matter what directions I have. I think the cake's gonna suck. The food's gonna suck. Your life's gonna suck. All right? So you gotta realize that the number one skill at 22 years old, that you can give yourself, the biggest gift you can give yourself is the understanding that mental toughness, grit, fortitude, perseverance, self-confidence, self-esteem, the ability to endure, all of these things are skills that you have to keep sharp, you have to practice. And if you do that over the next 15 years, bro, you're gonna be so far ahead of everybody else, it's gonna be ridiculous.

Speaker 2:
[30:00] I got a couple of things on this I want to ask you about. The first thing being, I'm curious to what you think or how you think about this, but it's like, I look at things like consistency, for example, and you see people who are out of shape or something like that, it's like, oh man, they're not consistent, they're not disciplined. But it's like, if they're going to McDonald's every single Thursday or Friday, that's consistency, they're just consistently being shit.

Speaker 1:
[30:26] Correct.

Speaker 2:
[30:27] And so, I mean, what's your thoughts on that? Right. Like people have it, they're just not.

Speaker 1:
[30:31] I mean, like when people say things like, all you got to do to be successful is be consistent. Motherfucker, you're already consistent.

Speaker 2:
[30:38] That's right.

Speaker 1:
[30:39] You're consistently bad.

Speaker 2:
[30:40] That's right. That's right. Yeah.

Speaker 1:
[30:42] Yeah. Consistency is not the key to success. Okay. The right execution consistently is the key to success.

Speaker 2:
[30:50] Right.

Speaker 1:
[30:50] All right. Everybody's consistent. Everybody is. You're consistent. You probably do the same. If we recorded your life for the last 10 years, I bet you do almost everything exactly the same. Okay.

Speaker 2:
[31:06] That's consistent.

Speaker 1:
[31:06] Yeah. That's consistent. And it's consistently producing the same result that you have, the one that you don't like.

Speaker 2:
[31:11] Yeah.

Speaker 1:
[31:12] So if you want to change, you got to be consistent in other things. And that is very basic.

Speaker 2:
[31:17] Yeah.

Speaker 1:
[31:17] But most people like, I have a trouble being consistent. Not really, dude. I see you go into that gas station, get those taquitos and those chips and that pizza and that fucking Big Gulp and all that shit you get every, you do that consistently. You know what I mean? You just want to move your fat ass down the road consistently.

Speaker 2:
[31:33] That's right.

Speaker 1:
[31:33] You know?

Speaker 2:
[31:35] That's so real, man.

Speaker 1:
[31:36] Yeah, I know it is. You don't have a problem with consistency, bro.

Speaker 2:
[31:40] It's application.

Speaker 1:
[31:40] Yeah.

Speaker 2:
[31:41] Yeah. And then the second thing I want to hit on too, cause I was like reading this question, this dude sounds like he has a good heart, right? And I think this also messes up a lot of people too, where like, okay, you're saying you show up for everybody else, you're just not showing up for yourself. Is this the time for him to like, maybe, maybe just cut that off?

Speaker 1:
[31:59] Well, I think you need to understand. So you gotta, this is another thing as a young person, it's easy. You gotta understand this upfront. You gotta be selfish before you could be selfless. You can't really serve other people the way that you could, unless you have taken care of your own life and your own business, your own health and your own finances and all of your own. Then you can actually take care of people. But when you don't have any of those things, and you're trying to give, give, give, give, give, and you don't have much to give, not only do you not have much to give, but it takes away from the ability to grow the thing that's going to allow you to give what you want to give. So it sounds counterintuitive, but you have to be selfish, dude. You got to take care of yourself, you got to take care of your own shit. You got to make sure all that shit's right. And then that equips you to do more good for more people in a more impactful way. Yeah.

Speaker 2:
[33:01] I think too, like, especially for being 22, it's like prime time to fucking, if you're going to be selfish in that sense, this is a great time to fucking do it.

Speaker 1:
[33:08] Yeah, dude. Look, you got two schools of thought. You've got one school of thought where like, oh, in your 20s, you should go fucking travel around the world and be in Africa and fucking whatever, right? Cool. All right. Well, that's 10 years you lost to people that are fucking giving it. And then at 30, you're going to be like, well, fuck, I'm way behind. Well, yeah, you are behind. You are behind. Now people will like to say, you know, you're still young. True. But you're behind the guy who started when he was 20. Okay. And I'm going to tell you this. I started when I was 19. There's no regrets that I started when I was 19. In fact, it's probably the one thing that I'm most grateful for. I'm most grateful that I started at 19, and I'm still a fairly young man, and I'm very successful because I started so young. It gives me a totally different quality of life. When I, dude, I've been living the quality of life I have since I was 33, 32.

Speaker 2:
[34:09] Yeah.

Speaker 1:
[34:09] Okay. So that's-

Speaker 2:
[34:11] Most people are getting started then.

Speaker 1:
[34:12] That's what I'm saying. Okay. So what's the quality of my 30s versus the quality of the 30s of the guy starting at 30? Big difference. Okay. And what did I really give up? I didn't really give up that much. I just worked hard in my 20s. I still fucking went out with my friends. I still fucked around. Yeah. Could I have went harder? Yeah. But I mean, I went hard enough to get me where I'm at. Right. You see what I'm saying? So you guys who were young, dude, you need to ignore this. Like real talk, I think some of the worst advice on the Internet is just fuck your 20s away. I think your 20s are built for building. And I think when you could commit, you'll never find someone who's committed to building in their 20s to say they wish they hadn't. It just doesn't, you don't hear it.

Speaker 2:
[34:53] That's real.

Speaker 1:
[34:53] You don't hear it. Okay. You don't hear people who like started when they're 20 years old say, oh man, I wish I had started at 30.

Speaker 2:
[34:59] Wasted my life.

Speaker 1:
[35:00] That's not what the fuck they say. They say the opposite. And you should pay attention to that. Cause they have perspective. They know what it's like to watch some of their friends and wait till they're 35 or 40. And by the way, if that's what you have to do, that's what you have to do. And the good news is technology makes it a lot faster than it used to be. So it's not like it was in the old days, like when I started, where you had to put in fucking 12 years to even get paid, all right? So I'm not trying to shit on people that are older. I'm not trying to moralize you. But if you have the choice and you have the option, I would start as young as possible.

Speaker 2:
[35:34] Do I think the other final piece on this too, I feel like another misconception with the young crowd on this specific topic is that it's almost presented as like an all or nothing. I'm glad you said that. You had fun, you went out, you had your things, but it was...

Speaker 1:
[35:48] Well, I did some wild shit.

Speaker 2:
[35:49] That's right.

Speaker 1:
[35:50] You know what I'm saying? Like I had a fucking great time.

Speaker 2:
[35:53] Yeah. But I feel like it's presented now as this all or nothing. You either gotta be this fucking recluse that's fucking working 48 hours out of the 24.

Speaker 1:
[36:02] That's why the fucking powerless system that I use is so perfect, dude. Okay, it's the only guaranteed system for success. All right, if you follow it the way that I designed it, you cannot fucking lose. It's impossible. It's impossible. It's literally impossible to fucking lose if you do it the way that it's lined out.

Speaker 2:
[36:22] Yeah.

Speaker 1:
[36:22] Now, if you do it the way that you wanna do it, by putting in weak ass tasks and to-do lists and-

Speaker 2:
[36:29] I'm gonna lose 10.

Speaker 1:
[36:30] Yeah, you're gonna lose.

Speaker 2:
[36:31] Yeah.

Speaker 1:
[36:32] Okay, but if you do it the way it's designed, you can't lose. Okay, and the greatest part about it is that it's five critical tasks per day. And once those five critical tasks are done, you have the rest of the day to do anything you want. Anything. What do you wanna do? You wanna go to the park? You wanna cut the grass? You wanna hang out with your kids? You wanna fucking smoke a bowl? I don't know, whatever you wanna do. You got it to do.

Speaker 2:
[36:57] But you got your shit done.

Speaker 1:
[36:58] Yeah, your shit gets done and you get a life.

Speaker 2:
[37:01] Yeah.

Speaker 1:
[37:01] Okay, so this idea... There's a... Also, dude, there is a point of diminishing returns in a single work day.

Speaker 2:
[37:10] Yeah.

Speaker 1:
[37:10] All right? So like, once you go past five, all right, and you get the five critical tasks, and let's say, oh, I'm gonna fucking do 10, or I'm gonna do 15. You can't keep that up, okay? And the reason that it's hurtful is because that means you're gonna learn that you're failing the days over and over. You're gonna say, oh, you know what, yeah, I got seven done, but there's four that didn't get done. And that's gonna compound into that feeling of not being effective. So it's gonna take away from your confidence, it's gonna take away from your belief. So it's very important that you stick to the way that it's designed, you do the five tasks, and then you get to live your life. And dude, I'm telling you, as someone who's built shit with this system, it works. And you don't have to work 40 hours a fucking day. You know, like...

Speaker 2:
[38:00] It's not sustainable.

Speaker 1:
[38:01] By the way, do you ever hear, like, real talk? I mean, there's... People say that. Oh man, I'm fucking working, blah, blah, blah, blah, blah. None of the people saying that have the life to show for it.

Speaker 2:
[38:13] Oh man. Where is it at?

Speaker 1:
[38:16] Where is it?

Speaker 3:
[38:17] Yeah.

Speaker 1:
[38:17] Where is it?

Speaker 2:
[38:18] Yeah, I'm working my balls off.

Speaker 3:
[38:20] Are you?

Speaker 1:
[38:20] Yeah. Renting a fucking, listen, dude, here's the guru play. Talking head reels over someone else's shit, get enough people to pay you to buy a fucking exotic car, stand in front of the exotic car, talk about how much you know, and hustle it. That's the play.

Speaker 3:
[38:40] Yeah.

Speaker 1:
[38:41] And it's beyond me that people can't look past that and understand. Like, bro, if you were that good at what you say you're good at, then why the fuck aren't you doing it? And by the way, if your coach isn't in business currently with an actual business, how do they keep up on what's actually going on in real business, and not just the theory of what they think is going on?

Speaker 2:
[39:02] Do shit changes every day.

Speaker 1:
[39:03] That's right.

Speaker 2:
[39:04] That's right.

Speaker 1:
[39:06] That's why art is such a valuable thing that Ed and I do, because we're both in the fucking game. Like for real in the game.

Speaker 2:
[39:13] Still in the game.

Speaker 1:
[39:14] Yeah, like not, you know, oh yeah, this is what everybody's doing that's winning. Look at this brand and look at that brand and look at this guy's and look at that guy's. That's not what the fuck they're doing.

Speaker 2:
[39:22] Hey, we just tried this shit. I just tried this shit yesterday.

Speaker 1:
[39:25] Totally different thing. Totally different thing. It's real easy to break down everybody's shit on the internet and say they're doing shit right and wrong, except for, you know, they're winning and you're not. So, you get what I'm saying?

Speaker 2:
[39:41] That's so real.

Speaker 1:
[39:42] You see how many fucking people breaking down brands that just kick ass? Talking about, oh, their marketing's bad, or this is bad, or that.

Speaker 2:
[39:49] Okay. All right.

Speaker 1:
[39:54] I just don't, listen, man. It's predatory at this point. And you have to discern, and you have to understand, and you have to do due diligence. Are there people that can help you? For sure. They are, it's 2% of the people that say they can. If they're not in the game, or they haven't been in the game, the exact game that you shouldn't list to them. Shouldn't. It's theory. It's not reality. There are lots of things that people talk about in theory that don't work in reality. But they don't know that because they don't fucking run a company. Okay? I run a whole bunch of companies. All right? I know what the fuck's working and what's not working. That's right. All right? Like I know, no. I don't kind of know. I fucking know. You know? And like, it's funny because sometimes you get in like, you know, you'll see some of these videos that people post, and I want to like comment on them and be like, bro, you sound like the biggest fucking moron I've ever heard in my life.

Speaker 2:
[40:48] That does not work. Yes.

Speaker 1:
[40:50] But I'm not going to do that because I don't want to be a dickhead.

Speaker 2:
[40:52] That's right.

Speaker 1:
[40:53] You know? But I think it every time.

Speaker 2:
[40:54] Well, that would have worked three years ago.

Speaker 1:
[40:56] The other thing I can't get, that I get tired of is this fucking hocus pocus fucking frou frou shit. You know? Like, oh, you got to be in a place to receive the gifts if you're going to. Shut the fuck up, okay? Success is real simple. It's inputs and outputs. Did you do the fucking work? And did you do it at the right level? And what was the result? It's that simple. You don't have to be in a place to fucking receive it. You don't have to fucking kumbaya. You don't got to rub together sage, stick it up your butthole. You don't have to fucking do any of that shit. You got to do, you got to work, you got to execute, your execute has to be effective, and it produces a result. And that's fucking it. There is nothing else to it. Okay, so get the fuck out of here with your, oh, you got to kumbaya. Shut the fuck up, dude. Shut up. It's all bullshit. It makes people think they can be successful by rubbing their fucking thumbs together and humming in the corner of their fucking bedroom.

Speaker 2:
[41:49] I don't get it.

Speaker 1:
[41:50] Yeah, it doesn't, dude, no. Anything to avoid doing the shit that it actually takes. It's like-

Speaker 2:
[41:57] I haven't tried the same thing.

Speaker 1:
[41:58] And then you have these coaches like promoting this shit. And you know why they promote it? Because that's an easy sell to people. It's an easy sell to people. They know that most people aren't going to do it. So what do they tell them? They tell them all this shit that seems real easy instead of the shit they need to hear, which is, bro, you suck. You got to get good or you're not working hard enough. You got to put in more time or both. And that's, dude, it's inputs and outputs. It's fucking math. It's one plus one equals motherfucking two. That's what the fuck it is. And anybody that tells you any different is full of shit.

Speaker 2:
[42:38] Amen, brother. Amen, man.

Speaker 1:
[42:40] Now, if you want to do all that shit and you want to hum in the corner and get some little cymbals and fucking rub some bowls and whatever the fuck you want to do, cool. It ain't gonna make you money.

Speaker 2:
[42:50] Now, if you get your five critical tasks done.

Speaker 1:
[42:52] Yeah, and then you want to go rub mud all over your body and fucking sun your butthole or whatever it is the fuck you guys do, like do it.

Speaker 2:
[43:00] Yeah, cool.

Speaker 1:
[43:01] But that ain't gonna fix your bank account, bro. That ain't gonna fix your business. Okay.

Speaker 2:
[43:05] Oh man, I love it, dude.

Speaker 1:
[43:06] It's the truth.

Speaker 2:
[43:07] I love it.

Speaker 1:
[43:08] Bro, how much retarded shit do we hear on the internet?

Speaker 2:
[43:12] So much out there.

Speaker 1:
[43:13] Like that was the thing that I can't stand when people act like, watch your fucking morning routine. What difference does it make? What difference does it make? What difference does it make? My morning routine probably wouldn't work for you. What difference does it make? All that matters is did you do your shit, and did you do it well, and did you do it in a way that's undeniably better than anybody else, and did you do it long enough? And if you do those things, you're going to fucking win. If you don't, you can hum in the corner and rub the bowls and put the mud all over you and fucking sit in the ice bath with 15 other dudes and cry. You could do all this shit and you're still going to fucking lose. I don't know what to tell you.

Speaker 2:
[43:47] Oh man.

Speaker 1:
[43:48] So anyway.

Speaker 2:
[43:49] This is good. I like this man. Guys, that's a hell of a Monday.

Speaker 1:
[43:53] That's right.

Speaker 2:
[43:54] That's right, dude.

Speaker 1:
[43:56] We know what time it is.

Speaker 2:
[43:56] We know what time it is. Got CTI tonight.

Speaker 1:
[43:59] Listen man, this ain't a show for bitches. Okay. This is for people that want to fucking win.

Speaker 2:
[44:04] Really want to win.

Speaker 1:
[44:04] That really want to win. I'm not going to fluff you. I'm not going to tell you all this stupid shit. I don't care what you do in the morning. I don't care what you do at night. I don't fucking care. But I'm telling you what it takes to win and that's what it takes to win. Real talk. And that's it.

Speaker 2:
[44:20] That's it, man. I love it, dude. You got CTI tonight, man.

Speaker 1:
[44:23] That's right.

Speaker 2:
[44:24] 7 p.m. Central.

Speaker 1:
[44:25] Yep.

Speaker 2:
[44:25] On the Tube and X.

Speaker 1:
[44:27] I'm feeling chippy.

Speaker 2:
[44:27] Yeah. Hell yeah. See you guys in a minute, man, guys. Andy, that was three.

Speaker 1:
[44:32] All right, guys. Don't be a hoe.

Speaker 2:
[44:34] Share the show.